K-Pop is known for its exaggerated production, especially when it comes to artist clips. The budget for each video can cost businesses hundreds of thousands of dollars.
While some bands can get a decent number of views on streaming platforms like YouTube, there are those who can garner over 100 million views for their clips. H
5 Most Viewed K-Pop Girl Group Clips
There are over 100 K-Pop girl groups, each divided into 4 generations. The first generation (1997-2002) consists of the best groups – SES, Baby Vox and Fin.KL The second generation (2007-2011) consists of – Brown Eyed Girls, Girls’ Generation, 2NE1, T-ara, After School , Girl’s Day and many more.
The third generation (2012-17) consists of girl groups: AOA, Mamamoo, Red Velvet, Blackpink, Twice and others. The fourth and latest generation (2018-present) includes: (G) I-dle, ITZY, STAYC, Aespa, Iz * One, and more.
5) HWAA by (G) I-DLE
With its release on January 11, 2021, the clip for (G) I-DLE currently has 86.73 million views and 1.48 million likes on Youtube. The group wanted to include “Winter”, “Fire” and “Flower” in the word “Hwaa” to contain the meaning of overcoming the wounds of separation and in full bloom.
4) After school by Weekly
With 107.5 million views and 2.15 million likes, this girl group has certainly shown fans how to chill out, relax and have fun.
3) Next level by aespa
aespa released Next Level on May 17th, this clip currently has 172.0 million views and 2.98 million likes. The song’s lyrics are about going on a journey to find a place called Kwangya to search for the Black Mamba which wreaks havoc and interrupts the connection between aespa and ae (avatars of aespa) and causes chaos in the world.
2) Mafia in the morning by ITZY
With 175.1 million views and 3.75 million likes on YouTube, the song is about secretly stealing someone’s heart. The track’s name is similar to a popular Mafia board game and a metaphor for aiming to get caught up in a relationship.
1) Alcohol-free by TWICE
TWICE topped YouTube’s most watched K-Pop girl group clip with currently 187.2 million views and 3.90 million likes. The concept of video suggests the feeling you get when you are with your significant other, you feel all muddy and dizzy when that person is around you.
Other K-Pop girl groups have brought various music video concepts to the fore that have even drawn new viewers to the genre. The popularity of K-Pop is on the rise and will continue to grow every day with such talented musicians.