With fourth-generation idol groups ruling the K-pop industry right now, fans have shown immense interest in exploring their most-viewed early music videos. From girl groups cementing their reputations as charismatic entertainers to rookie groups breaking the 100 million mark with ease, programming the most-viewed debut music videos is exciting.
Any group that marks the start of their K-pop journey is under extreme pressure. Given the competitive nature of the South Korean entertainment industry, it has become difficult for rookie groups to make a name for themselves, let alone earn a spot on the top most-watched music video charts.
Here, we take a look at some of the most-viewed early music videos by fourth-generation K-pop idol groups as of October 7, 2022.
TXT Crownive Elevenand More: Top Ten Most-Viewed Music Videos of Fourth-Generation K-pop Idol Groups
ten) Good Good Chocolate by EVERGLOW
Fighting your way into the top ten, Good Good Chocolate by EVERGLOW offers a stylish yet fast-paced music video. The track was released on March 18, 2019, as part of the band’s debut album Arrival of EVERGLOW. It follows a hip-hop beat with R&B undertones and was choreographed by Lia Kim, known for her choreographies TT two times. The music video currently has over 115.9 million views.
9) WITHOUT FEAR by LE SSERAFIM
Released May 2, 2022, WITHOUT FEAR by LE SSERAFIM is the title track of the band’s album of the same name. With over 118.7 million views as of October 7, 2022, the song has won several accolades on music shows such as The Music Bank, Show Championand The show. Although being a beginner group, LE SSERAFIM records splendid commercial successes. Its popularity was boosted when BTS’s Jung Kook and TXT’s Yeonjun couldn’t resist following the groovy track.
8) Glow by X1
Ranked eighth most-watched first music video, Glow by X1 was released on August 27, 2019. Future Bass Number is the lead single from their debut extended play (EP) Emergency: Quantum Leap and currently has over 119.04 million views. With eleven members dancing in unison, the clip is a delight from start to finish. Although X1 disbanded in January 2020, their legacy of being one of the most-watched early music videos for fourth-generation K-pop idol groups remains intact.
seven) WA DA DA by Kep1er
Much-loved girl group Kep1er debuted on January 3, 2022, with WA DA DA. it was released as the title track of their Extended Play First impact and viewers hooked almost instantly. With a traditional K-pop concept and the girls’ aegyo persona, the music video dives into it with ease. It currently has over 136.4 million views.
6) Crown by TXT
Released as the lead single from their debut EP The Dream Chapter: Star, CrownThe music video for premiered on March 4, 2019. The lyrics of the track revolve around the struggles of puberty and adolescence. The fourth generation idols follow a funky and energetic concept, providing MOAs with a charming experience. With 156.9 million views, Crown reserves its position as the sixth most watched debut music video by a fourth generation act.
5) Eleven by IVE
IVE Monster Rookies rank fifth in the list of most-watched debut music videos by fourth-generation K-pop idol groups. The six girl group music video for Eleven has over 160.2 million views as of October 7, 2022. Eleven was released on December 1, 2021, as part of IVE’s debut single album of the same name. It peaked at number two on the Goan Digital Chart and garnered several accolades to its name in a short time. From Inkigayo to Music Bank, IVE established their stature at various musical shows.
4) Life in pink by IZ*ONE
Life in pink by IZ*ONE was released on October 29, 2018, as the lead single from the group’s debut album. Color*Iz. The clip has over 176.6 million views at the time of writing. Starting with a sweet girl concept and gradually leaning towards vibrant demeanor, Life in pink is packed with dazzling visuals. However, the twelve-member group disbanded on April 29, 2021, with some members continuing their individual careers in the K-pop industry as solo artists.
3) LATATA by (G)I-DLE
Known for their intense, edgy, girl-loving concepts, (G)I-DLE never fails to amaze their fans. The fourth generation band’s first single from their debut album I am, LATATA has over 176.6 million views at the time of writing. It was released on May 2, 2018 and peaked at number 4 on the Billboard World Digital Songs chart. Most recently, (G)I-DLE received huge praise after the girl group released teasers for Nxde, the title track of their next album I like. Their bold and unconventional looks garnered an incredible response, similar to their debut music video.
2) Black Mamba by aespa
Reserving their position as one of the most viewed early music videos, Black Mamba by aespa ticks all the boxes of an addictive song. Originally released on November 17, 2020, as a standalone single, it later featured on the band’s second extended play Girlswhich was released on July 8, 2022. From jaw-dropping and mind-blowing choreography to phenomenal cinematography, Black Mamba does everything with excellence. The music video currently has over 234 million views on YouTube.
1) DALLA DALLA by ITZY
Reigning as the most-watched debut music video of the fourth-generation K-pop idol group, DALLA DALLA by ITZY is nothing short of perfection. With over 307.1 million views, this bolsters their top position by a huge margin. Released on February 12, 2019, DALLA DALLA is the first single from the band’s debut album, It’s different. The fusion track serves up elements of EDM, house, and electropop, and revolves around confidence and empowerment. The members’ fierce stares and spirited choreography make the track a hit and deservedly so.
The fourth-generation stars are giving it their all to make their way to the top, and the positive reception to their music videos is testament to that. With some of the aforementioned bands making their comeback in October 2022, fans are waiting for some noteworthy musical projects ahead of them.
Poll: What is your favorite first music video?