Satellite radio and audio streaming company SiriusXM has announced a new channel dedicated to the biggest hits of the TikTok video platform. It will be a full-time music channel, according to SiriusXM, which brought in some of TikTok’s top creators to host the channel.
The new SiriusXM TikTok Radio channel went live on August 20 and is accessible via satellite radio and the company’s streaming audio platforms. Users can access the channel on their mobile, desktop, and car satellite radio.
SiriusXM explains that every hour of programming on the radio station will include both music and stories about what made the viral hits, including return content, among other things.
Hosts will include Cat Haley, Lamar Dawson, DJ CONST, Billy and other creators from TikTok. Guest appearances, meanwhile, will include artists like Lil Nas X, Ed Sheeran, Jack Harlow, Spencer X, Alex Warren and others.
This is the first time that TikTok has received its own radio station, greatly increasing the exposure of its creators to a wider audience of listeners. SiriusXM, meanwhile, has evolved over time and offers a streaming service for users without a satellite car radio.