Over the past few weeks, some notable music videos have been released by a collection of artists.
One from a folk-punk torchbearer, another from a rapidly emerging unique personality, and finally a new video from a band that can’t be slowed down.
Ricky Mendoza – “Move”
Folk-punk artist Ricky Mendoza has released his latest album, The new woundlast August, and it included singles like “Lauve” and the proclamation “I just died.”
The new wound is Mendoza’s return to music after a five-year hiatus. “Move” is a statement of strength and perseverance from the Mexican-American artist.
“As children, we thought we were capable of anything, and then fear starts to poison us. My philosophy is that every day is a new life. A day to start over, a day to forgive yourself and live fully,” Mendoza said.
“To me, this video is like, ‘Damn that inner voice and live the life you want to live, now. Get moving.'”
Mendoza’s music video presents a visual representation of good versus evil, but also depicts a constant back and forth and a desire to confront what hurts you.
The good versus evil dynamic that Mendoza sets up is symbolized by two characters, both played by Ricky: one in a white shirt and one in a black hoodie.
Mendoza’s album opener is a warm reminder of pre-existing folk-punk qualities. Mendoza’s cheekily sung, catchy rock tune is a motivating and driving listen.
Jenny69 – “The 69”
Judging by the “dislike” ratio on this music video, this debut single from beauty influencer Jenny69 is unsettling to some, but whatever the story behind it is distinct.
Jenny69 – real name Jennifer Ruiz – first teased her debut single, a corrido, on Instagram. Attracting views from then on, the song gained traction before its release.
Released much to the chagrin of many, the single began spreading on TikTok and other online platforms.
Jenny’s music video brings together a mismatched pair. The creative decisions made end up not being traditional for a rising star’s debut single.
The visuals align with lyricism, while the sonic properties of “La 69” are of a classic corrido and remain somewhat downbeat throughout.
The music video was rejected to death on YouTube, but at least offers a unique sound and lyrical pairing with visuals that favor the latter.
This song is worth listening to for listeners who believe in a memetic corrido – or “korrido kitsch” – is in their driveway.
The Marías – “A Million”
“Un Millón” by Los Angeles pop group The Marías is a special song.
Singer María’s tribute to her childhood in Puerto Rico, “Un Millón” revolved around specific words of affection offered to a young María by her father, a reminder of her worth.
Sonically, this single was designed as an experiment to see what a reggaetón song by The Marías would sound like.
The song received a special live performance last month to celebrate Hispanic Heritage Month. Now the single has its own music video.
After a year of intense activity by the group, this new music only adds to the magic that the Marías continue to spread after the release of MOVIE THEATER.