Over the past few weeks, notable music videos have been released from a collection of artists.
One of a folk-punk torchbearer, another of a booming unique personality, and finally a new video of a band that can’t be slowed down.
Ricky Mendoza – “Move”
Folk-punk artist Ricky Mendoza released his latest album, The new wound, last August, and it included singles like “Lauve” and the proclamation “I just died”.
The new wound is Mendoza’s return to music after a five-year hiatus. “Move” is a statement of strength and perseverance by the Mexican-American artist.
“As children, we thought we were capable of anything, then fear begins to poison us. My philosophy is that every day is new life. A day to start over, a day to forgive ourselves and live fully”, Mendoza said.
“To me that video says, ‘To hell with that inner voice and live the life you want to live, right now. Move.'”
Mendoza’s clip features a visual representation of good versus evil, but also describes a cohesive back-and-forth and a burning desire to deal with what hurts you.
The dynamic of good versus evil that Mendoza sets up is symbolized by two characters, both played by Ricky: one in a white shirt and the other in a black hoodie.
The opening of Mendoza’s album is a warm reminder of pre-existing folk-punk qualities. Mendoza’s brazenly sung rock song is a motivating and catchy listen.
Jenny69 – “The 69”
Judging by the like-dislike ratio on this music video, this debut single from beauty influencer Jenny69 is unsettling to some, but whatever the story behind it is distinct.
Jenny69 – real name Jennifer Ruiz – first teased her debut single, a corrido, on Instagram. Attracting views from that point on, the song gained traction before its release.
Released to the chagrin of many, the single began circulating on TikTok and other online platforms.
Jenny’s clip brings together a mismatched couple. The creative decisions made turned out to be non-traditional for a rising star’s first single.
The visuals align with the lyricism, while the sound properties of “La 69” are of a classic corrido and remain somewhat pessimistic throughout.
The clip was put to death on YouTube, but at least offers a unique sound and a lyrical couple with visuals that favor the latter.
This song is worth a look for listeners who think a memetic corrido – or “kitsch korrido” – is in their back alley.
The Marías – “A Millón”
“Un Millón” by Los Angeles pop group The Marías is a special song.
A tribute of singer María to her childhood in Puerto Rico, “Un Millón” revolved around specific words of affection offered to a young María by her father, a reminder of her worth.
Sonically, this single was designed as an experiment to see what a reggaetón song by The Marías would look like.
The song was the subject of a special live performance last month to celebrate Hispanic Heritage Month. Now the single has its own music video.
After a year of strong group activity, this new music only adds to the magic.The Marías continue to spread after the release of MOVIE THEATER.