There is an art to make the perfect clip, and over the years they have evolved and adopted many styles. Some are released as high profile shorts, like Kanye West’s “My Beautiful Dark Twisted Fantasy”, while others stay true to the song’s lyrics. Others are released as comic plays, animated short films, powerful statements. Whatever genre you can think of, it was turned into a music video. When done right, they take a lot of time, care and effort, which is why it makes perfect sense to present them at the BendFilm Festival.
This is the first year of the music video category, and viewers will be treated to 10 different videos covering a variety of visual styles, messages and genres of music. The ones chosen are a real showcase that highlights what can be possible by mixing two mediums (sometimes more) in the right way, and going above and beyond to share a message and a story.
“Expanding our festival categories means that we are officially expanding our recognition of storytellers from all immersive mediums. We relish the opportunity to celebrate the role film and music play together in captivating, creating a sense of belonging and inviting audiences to dream. We can’t wait to share this new category with 10 beautiful videos that bare the soul, ”said Selin Sevinc, BendFilm Chief Programmer.
Featured artists include Sleater-Kinney, FREAK DADDY ft .. Daisha McBride, Chad Matador and Hadrian Shmadrian, Dolphin Midwives, MOsley Wotta, Deaf Telepathy, Kevin Knapp ft. Baby Luck, Ellington Peet ft. Emilia Austin, Mike Meyerz and Harry The Nightgown.
Two Bend-based directors are featured in the mix of videos. Among them is Doone Williams, who directed the Portland band’s video Dead Telepathy for “Midnight Sun” and did a trippy montage of found images and visual effects, as if you were watching videos of your own lost memories. . Meanwhile, Jesse Locke, who worked with Bend’s MOsley Wotta on “Just Like Them,” helped create an animated world of lines and colors using thousands of hand drawings to create the electrifying effect. The song itself is about navigating your own narrative, and the video plays it. Project leaders include Locke, Jason Graham from MoWo, Kaycee Anseth, and even Graham’s kids helping out.
“It was the biggest effort we’ve ever made, in terms of hard work. It took 18 months. We were intensely dedicated to the practice of showing up and doing this thing little by little,” says Graham. “When you do an animation piece, it’s hours of your life. Seeing that you could put a lot of time and effort into something and that you could see tangible results was a huge step forward when we saw what we could do. ”
All entries use their own visual techniques and storytelling methods. For example, in Sleater-Kinney’s “Worry With You” a couple find themselves living together in a place that’s too cramped, making it both a fun video and a reflection on spending a little too much time. in our homes during the pandemic. Kevin Knapp’s video for “Cute” is a fun representation of body positivity and acceptance. Chaz Matador and Hadrian Shmadrian’s video for “Reputation” pokes fun at the question: what would you do to be successful? As a musician tries to fake his death to sell records, only bad things happen.
That’s the beauty of the music videos category: everyone shares their own message and each video is designed in its own way. This is a strong group that will highlight the power of this particular medium, and they all deserve the freshman selection. Additionally, this inclusion also opens doors for other musical artists in the community who might want to work with directors and develop their visual art in the future.
“Taking into account how to diversify what they are [BendFilm] doing so is for the betterment of the community. It just opens up more avenues. I’m all for expanding what film means and what visual media means. They actively watch what they don’t see, and that’s a consequence of that, ”Graham added.
Various locations, & virtual
$ 275 all access, $ 175 full access to the film and $ 100 virtual access