Kashmir’s Most Memorable Music Videos of 2021


Through Shoaib Mohammad

JHIS The year saw an incredible increase in music video production and viewership, possibly the biggest we’ve ever seen. Kashmir’s music landscape has evolved to be the most diverse and inclusive, with genres ranging from traditional rock, folk, soul, alternative to hip-hop, rap and contemporary pop. We’ve seen productions in each of these genres, boasting impressive cinematography and direction.

Downtown by Musaib Bhat

Released in the middle of the year, this clip instantly went viral and established itself as one of the most viewed clips of the year with an impressive 4.6 million views. Musaib Bhat, who initially made comedic videos on social media platforms, tried out his talent as a songwriter and singer this year, releasing three music videos: Gulalo, Khaak and Downtown. While the other two were fairly well received by viewers, it was “Downtown” that captivated audiences the most. His idiomatic yet witty and charming use of rhyming lyrics in a catchy rhythm, choreographed in a tone of carefree jubilation is what sets him apart. In his carefree, Shehr-e-khaas-centric tone, he very subtly blends his ‘brotherly love’ and ‘maechar’ into some of his stakes. “Yeti haspatal dah, yeti ni ambulance kanh… yeti lakit makan dah, yetni wedding hall kanh”, “yeti galyo manz gypsy nachan… yeti mashidan kulf lagan…” and so on. The slogans used are very familiar and reflect the spirit of the city center, the common Kashmiri names with the suffix “kak”, the reverie visible on all the “kedal” names reverberated in the video and perhaps the most famous line of the song, “Mouji mouiji suin kyah ronnuth suen mea ronmai sabiz ​​haak, daak govai dushmanan myanen, ath ditai che zor’i paak”, are all fun, entertaining and etched in the language of the viewers. This music video is a a true entertainment package, laughter mixed with a subtle, general downtown reflection tinge.

Dilger (Thok Mut Chum Shah) By Alif

Mohammad Muneem’s initiative “Alif”, a music, poetry and performance group is known for its quality content and productions. Mohammad Muneem, who won the 8th Dada Saheb Phalke Film Festival in 2018, started releasing his new four-part album “Siyah” this year. The first part, ‘Haal’ was released in June, to which the song ‘Dilgeer’ belongs. happens, emerging and creating light. It is the source of all strength and all light” as the album description says. “Dilgeer” is a deep blend of poetry, visual analogies and music The song begins with “Dilgeer chum na, che naad akh sozakh na” – “My heart is crying, won’t you call me. The tone of helplessness and longing is carried throughout the song, except for two parts, first when the speaker directly quotes the response of the authority to whom he is speaking and then when a totally different and objective voice speaks, in the traditional way of ‘wanwun’. as all of this is relayed we see a more interesting thing unfold on the visual side The whole video has some very specific details s and abstracts that offer potential for multiple interpretations. There are two characters, the older me and the younger me, both barefoot on a broken board in Dal Lake. The youngest arrives with a suitcase containing a pair of scissors which he uses to cut the eldest’s hair, quite irregularly. The scene continues as the elder’s hair is cut to a bare minimum and the camera pans away from them as they stare coldly at them together. What exactly is the meaning of this? There are no easy answers. This is Muneem’s world where his ideas are hidden in the abstract eloquence of his artistic mastery. Contrary to most popular musical tendencies, Muneem is not only memorable for rhythms and beams, but especially for his deep artistic mastery of poetry, composition and screenwriting, all of which are very evident in this video clip. Muneem is among the contemporary artists in the valley who carry the heritage of Urdu and Kashmiri poetry with quality writing. The positive reception of Dilgeer this year bears witness to this.

Subhik Waav through Noor Mohammad and Ali Saffuddin

One of the iconic compositions mixing the traditional with the contemporary produced by Teamwork Arts. Noor Mohammad, whose rise to fame has given traditional music a kind of revival, sings a popular folk piece “Subhik Waav” which is inspired by a naat written by the 15th Central Asian poet Maulana Jami. This is then coupled with Ali Saffudin’s demonstration of guitar mastery while the saaran and rabab accompany it in beautiful harmony. The video scored a hit of over 300,000 views within months and appealed to young and old alike, just like Noor’s duet with Muneem did in 2018. This mix of styles, and with it an attempt to fill the generation gap, in an authentic and respectful way that speaks eloquently to people, is what makes it historic and memorable in the collective memory of the people.

Qurban by Red FM J&K

Released the day before Eid, this piece was dedicated to all caregivers facing the current pandemic. Written by Asif Tarek Bhat, composed and produced by Ali Saffudin, this play featured Kashmir’s premier talent. Faheem, Rather, Huzaif, Tanzeeb, Ali, all sang the tributary lines in communion with the Santoor of Umar. The video showed the doctors and healthcare workers in action as the lines of their commemoration were sung with great devotion: “hakeeman hind, tabeeban hind chi yim ehsaan asi peth, chi yim rozaan karaan qorbaan panun zu jaan asi peth” . This music video was a great attempt to invigorate people’s collective awareness of the efforts and sacrifices made by health care workers at a time when despair gnawed at our spirits.

Ahmer – ‘ID’, by Ahmer


From one of the valley’s most prominent hip-hop artists, Ahmer, this short clip is an explosive and direct exploration of the psychological trauma that Kashmiris experience daily. “ID”, a relentless attack on the blissful ignorance of the assaults suffered by the local community, is produced by Delhi-based musician Lacuna and brought to life with graphics by Anis Wani, one of the most intriguing young visual artists in the world. Cashmere. This music video, both visual and lyrical, provides the most direct and explicit accounts of the suffering of an average Kashmiri.

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