As iconic new wave band Duran Duran celebrate the release of their 15th studio album, FUTURE PASS, we had the chance to participate in a Zoom chat with John Taylor of the group.
Speaking on a range of topics including the new album, pandemic-related music and more, Taylor had an incredible insight to offer into the influence of ’80s music videos and how that concept has changed. in the 21st century.
âI mean in the ’80s, you know, there was a lot less going on, you know, demanding our attention. Yeah, we were, we had time to watch MTV for an hour, âTaylor began.
âIn the ’80s it was like a music video was like an event and there was so much ground to dig, and people were really excited about the form. It was kind of made up – really from the late ’70s to the mid’ 80s it was like, ‘Wow have you seen that new Michael Jackson !?’ “
As Taylor recalls, videos were not uncommon.
âBack in the early ’80s, most artists, whether it was the Rolling Stones or Elton John, or Queen, they all figured out how to make cool videos, and there were so many ideas in the bank. Then someone would do a long video and it was like ‘Wow.’ “
âBut now the music is back to being kind of something running in the background, I feel as you scroll through your Instagram feed,â Taylor continued. âNo one has the time to engage in music at an audio and visual level. We don’t. The music is on and we’re on our computers or our phones and we’re doing something.
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âI think the early ’80s spoke to this particular generation and that represented a kind of freedom to a certain extent. Because it spoke to this generation and it was liberating for this generation, it was something the previous generation did not have.
Of course, the changed landscape of music video consumption hasn’t stopped Duran Duran from continuing to pioneer the music video space, one of their latest being a collaboration created with modern AI technology. called Huxley.
Watch Duran Duran’s music video for “INVISIBLE”: