Itra’s Vinod Patney and Naren Thota talk about their latest single, their music production and their journey to becoming professional musicians in a college band.
Yeh jo sapno sa lagta hai humne wo paa lia hai yahin (We achieved what was once dreamy here), sang Vinod Patney, one of the faces of musical duo Itra, in the music video for their recent song. ‘Sukoon’ is Itra’s ninth single. If one had to describe the clip, what particularly stands out are the quaint visuals of Chikkamagaluru, the acoustic music and the moving but simple lyrics that touch people. The song, which premiered on August 8, is one of those indie looping songs you’re looking for when you need some solace.
The duo Naren Thota and Vinod say they wrote and produced the song in 48 hours. âWe just packed all of our things, including the required instruments and equipment, and we made this road trip to Chikkamagaluru,â says Vinod. Naren jokes, âWe were hoping that since we were going on a road trip, the music would be bloated. However, when we reached the host family it was much quieter and the vibe is reflected in our last single.
In an interview with TNM, the musical duo provide more information on their latest single ‘Sukoon’, talk about their journey from a college band to professional music production and their philosophy behind making music.
Asked about their opinion on the reception of the song, Naren says they feel really happy to see their song appreciated by the audience. âIn one week, we had over 10,000 views, which is a big milestone for us,â Naren notes. Vinod adds that people who share the song, create reels or Instagram stories with the music make them elated. âThe genre of the song ‘Sukoon’ is different from the songs we have produced before; we have stepped out of our comfort zone. The fact that people are sharing the song, creating Reels, is a validation of the efforts that we are making. It’s a very happy moment to see the song perform well, âsaid the singer-songwriter.
The dream the duo talks about in their latest song is to make music professionally. Vinod and Naren before starting Itra were teammates and teammates. The two met around 2015 at Christ University in Bangalore as they were completing their Masters in Business Administration.
âI was delighted to hear that someone who lived in the dormitory next to mine was passionate about music production as I really enjoyed writing songs and wanted to learn music production,â Vinod said. about his first meeting with Naren in their dorm. Naren, sharing his take on the incident, said: âMy roommate at the time was from Delhi, as was Vinod, that’s how I was first introduced to him. [Vinod]. “
Vinod and Naren had a group in college, took part in competitions and also won accolades. âWe even wrote and composed original songs for college plays,â Vinod adds. Their shared passion for being musicians prompted them to launch Itra in 2018. However, it was not all smooth sailing.
âOur duo was called Pull in the early days and the first song we uploaded in 2018 was in the discography of an artist of the same name. So we decided to change our name to something that was unique to us in the music industry, âNaren explains. While researching new names, the duo opted for Itra.
“Itra” comes from the Urdu word for “perfume”; the duo say they wanted the scent of their music to envelop as many people as possible and so went with the name. The fact that he was unique in the music industry was a plus, Naren says.
The duo additionally encountered difficulties in presenting their music as they had limited knowledge of composing music in a neat way, uploading it to many platforms like Spotify etc. Naren says that as independent artists, they have to be a jack of all trades in order to thrive. âTo start as an artist, you not only need to know how to compose music, write verses, but also understand how to visualize and ensure that the song is of good quality. It is imperative to be aware of it, âexplains Naren.
Vinod adds that independent artists face challenges after making music as well. âMusic must also reach a sufficient number of people. Additionally, we need to make sure that we have the right setup and the right equipment to produce a good song. Once the song is out, we have to meet the editors, reach out to the people. At first we didn’t know who to reach, so our music is heard by a diverse audience, âhe says. “It’s almost like running a business.”
âOne of the ways we can reach a larger and more diverse audience is through live performances,â the musicians observe, âhowever, due to the COVID-19 pandemic, our plans to perform live at across town were held back. ” They hope that the situation will again be conducive for them to play live music in all venues.
Speaking about their plans, the duo say they will continue to experiment with their music. âWe have different kinds of music, each song has a different sound. One is pop, the other is acoustic, but they have similarities [in concern with themes, visuals]. We hope to continue this experimentation with our music while following the common thread, âsays Naren.
Watch their latest single ‘Sukoon’ here: