‘Bill & Ted Face the Music’ hits theaters and On Demand September 1

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Right now, it’s not a smart decision to visit a theater, with all the deadly pandemic easily spreading in dark air-conditioned rooms. That’s why Orion comes out Bill & Ted face the music both in theaters (for the brave) and on demand at the same time. On September 1, the film will be released in all consenting theaters, as well as on pay-per-view. Party (at home), man.

The hybrid approach has long been opposed by theaters, who believe that exclusivity is the only thing that keeps their businesses afloat. Universal, which canceled a summer movie list thanks to COVID-19, has made its catalog on-demand. This included Emma, ​​the invisible man and Trolls: Around the world, with rumors suggesting that while returns were modest, releases were more profitable than if they had been in theaters.

Universal’s decision to go on-demand was greeted with fury by operators like AMC, which is one of the largest theater chains in the world. In response to Universal’s decision, the company said it will no longer broadcast the studio’s films that have simultaneous releases. Of course, Comcast-owned Universal probably doesn’t need the blessing of the movie chains anymore, given how many platforms it has to sell you stuff, including Comcast Cable, Peacock, Vudu and , in Europe, Sky and Now TV.

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