K-pop music video design plays an important role in an industry that relies heavily on imagery, aesthetics, and looks. K-Pop artists have taken it upon themselves to use elements like color or architecture that may seem mundane and turn them into storytelling tools in their videos. Here are some of our favorite examples that make good use of these fantastic elements.
“Dumb Dumb” by Red Velvet
This colorful video was released in 2015 and is a favorite among K-Pop fans. In this video, the band is seen dancing at breakneck speed in a 1970s goth style pastel office, creating a dazzling contrast. The color palette of this video, which includes cool blues and greens, plum reds and mustard yellows, directly reflects the upbeat vibe of the song.
“Countless” by SHINee
With a much more vibrant color palette, SHINee’s “Countless” video creates an electric atmosphere in a calm and relaxed music video. Each band member is framed with unique color combinations, giving insight into each person’s personality. This video does not feature a narrative, but offers detailed moments where the combination of the smooth pacing and evocative use of color in the video provides a message of hope about the band’s future.