Did MTV Make Music Videos Uncool? From its heyday in the ’80s to’ 90s, if you weren’t getting video on MTV, you’re probably not going to be successful. Having a good clip was the key to being recognized.
Once kids could put a face to a name, the popularity of artists and bands would skyrocket, and if an artist was up for something particularly eye-catching (or demeaning) it would only speed up the process. . Leading to some really creative shorts and some quite embarrassing ones – don’t worry, Vanilla Ice has something for that burn.
When MTV started pulling out its music video release, and instead started playing a stream of mind-numbing reality TV shows (OK, Punk’d was pretty good), that didn’t lead the musicians to s ‘move away from the field of music video. ; on the contrary, the money and effort invested by record companies in music videos has grown exponentially.
With the 2000s, an abundance of music video chains showcased this weird and wonderful art form in all its glory. And, while each genre had its cliché tropes to fall back on, there were plenty of examples of rock acts creating innovative and humorous videos to keep us entertained. These are some of the best examples of hard rock music videos from this legendary hard rock age of the 2000s.
If you’re somehow a rock music fan then you’ve probably watched Metallica: Some Kind Of Monster, a film documenting the rock experience of a band trying to record a new album – as they struggle to reconcile differences their creativity and fight their over-inflated egos in submission long enough to chart a course.
St. Anger is Metallica’s first single released following the turmoil of the band’s recording experience, following the departure of longtime bassist Jason Newsted. Fittingly, the lyrics explored the pent-up emotion felt by the various members of the group that had slowly bubbled beneath the surface, particularly in the case of James Hetfield, who pointed to his long-standing alcohol addiction as the main culprit. .
Spoiler alert, the big climax of the documentary shows the group managing to come out of the brink of collapse and perform their new single in front of a crowd of inmates at San Quentin Prison.
Perhaps not the most original of concepts, with Johnny Cash beating them in the fist while giving a concert in the same prison in 1969. But, symbolically, the St. Anger music video captured what it needed, with the lyrics expressing an escape from prison that had been the tense relationship of the bands.